Specialità Fitness is a trusted online store focused on fitness fashion, created in the midst of the growing demand for activewear in Brazil and around the world. As health, comfort, and work-life balance became paramount to improving the modern lifestyle, the brand and store contributed to the rising notions that strong is beautiful and healthy is sexy. 

As a close cousin of popular Specialità Lingerie, Specialità Fitness was born from the experience of successful online sales in the women’s clothing industry. The company continues to bring this know-how to sports fashion and activewear made by small and mid-size trusted manufacturers in Brazil. With a team focused on the customer and the customer's lifestyle needs, the brand works daily to ensure that its audiences have access to the best products and the best information. Specialità Fitness does more than just sell activewear products. It promotes and sells a way of life. 

The carefully selected fitness fashion brands in Specialità’s portfolio are the most wanted fitness and activewear brands in Brazil - and growing worldwide.  At Specialità, we believe in brands that manufacture and promote their products with social and environmental responsibility in mind, brands that invests in new textile technologies and can create activewear that comply with the needs of the most demanding customer.

Our customers demand trends, beauty, comfort and good performance of their clothes. Brands like Live, Vestem, Superhot, CajuBrasil, Hipkini and Oxyfit work with those same goals in mind, keeping a high quality standard to their products, both in terms of fashion and comfort. Specialità also meets this audience with the same passion and competence that any great e-commerce fashion store should have.